Four ways to delight your clients – and get more business

If you can build moments of delight into your marketing and communications, you’ll have supporters singing your praises for life. (And how valuable is that Word of Mouth marketing? VERY. People are 90% more likely to trust and buy from a brand recommended by a friend.)

So, how to delight? Here are four areas to check for inspiration:

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Zoe CohenComment
Choose wisely

You’ve you’ve written a smart, catchy post that is PERFECT for your audience; you’ve found the most exquisite image; you’ve researched your hashtags — and you’re ready to share your social post with the whole wide world. Wonderful.

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Zoe Cohen
Imagine.

Scenario 1: You've spent $25,000 to build a website for your toy store. The web designer built it so that he's the only one who can update it (smart business model! For him.). Within the year, the designer drops dead.

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Zoe Cohen